Reese’s will launch a new type of peanut butter cup in April. It will be all peanut butter, and will have no chocolate. This is Reese’s first peanut butter cup with no chocolate. This new product will be called the Ultimate Peanut Butter Lovers Cup. Reese’s has launched other versions of The Ultimate Peanut Butter Lovers Cup in 2019 and 2020, but those still had some chocolate. Reese’s brand manager, Maro Mcllvaine said even though this is a very surprising move, people that love peanut butter the most will be very excited.
Reese’s peanut butter cups are the most popular halloween candy in the US, with over 33% of people choosing it as their favorite. This new product will be limited time and will come in three different sizes, standard, large, and miniature sizes.
Source: https://www.cnn.com/2021/03/02/business/reeses-peanut-butter-cup-no-chocolate/index.html
